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Thu Dec 14 2017

Link exchange works much like the banner exchange except you are offering just a hyper link and small amount of text describing your site. The other site will display your link on their pages in exchange for you placing a hyper link to their site on one or more of your web pages. Again, much the same strategy applies here. Having a link from a complimentary site is much more productive as opposed from some site which is completely off beat from your site. You may get a lot of traffic but the traffic you get does not really have a great deal of interest in your site so they are more likely to just be a one hit wonder for your site.